2025年7月1日至3日，由SIAL Network主办的马来西亚国际食品饮料展在吉隆坡国际贸易展览中心(MITEC)盛大举行。本届展会以“创新、伙伴关系、未来解决方案”为核心，成功汇聚了来自60个国家和地区的500家展商、超过20,000名专业观众以及20余个国际展团。
The Food and Drinks Malaysia by SIAL Network 2025 (FDM2025), hosted by SIAL Network, will be grandly held at the Kuala Lumpur International Trade and Exhibition Centre (MITEC) from July 1st to 3rd, 2025. This exhibition, with "innovation, partnership, and future solutions" as its core, successfully gathered 500 exhibitors from 60 countries and regions, over 20000 professional visitors, and more than 20 international exhibition groups.
展开剩余89%广东煌记食品有限公司，历经9年沉淀，作为现代化食品行业的引领者，携带多款新品/爆品重磅亮相，同来自全球的品牌客户、行业伙伴深度交流，共同探索食品市场更多增长机会。展期3天，煌记展台迎来了来自世界各地的多位客商，产品体验、技术交流及合作洽谈，每一次沟通，都是彼此对未来市场机会的共振。
Guangdong Huangji Food Co., Ltd., after 9 years of accumulation, as a leader in the modern food industry, has also made a heavyweight debut with multiple new/explosive products, deeply communicating with brand customers and industry partners from around the world, and jointly exploring more growth opportunities in the food market. During the 3-day exhibition period, the Huangji booth welcomed multiple merchants from around the world for product experiences, technical exchanges, and cooperation negotiations. Every communication was a resonance of each other's future market opportunities.
健康食品吸睛，品鉴倍受肯定在同多位客商沟通中了解到，马来西亚及周边东南亚国家中产阶级快速崛起，对高品质、健康、便捷、具有异国风情的食品需求激增。中国企业在特色食品、健康饮品、休闲零食等方面具有显著优势。
Through communication with multiple clients, it has been learned that the middle class in Malaysia and neighboring Southeast Asian countries is rapidly rising, leading to a surge in demand for high-quality, healthy, convenient, and exotic food. Chinese enterprises have significant advantages in specialty foods, healthy drinks, and leisure snacks.
本次展会期间，煌记亮相的产品中有6款苏打饼干，都可见是【0添加蔗糖，0反式脂肪酸、高膳食纤维】，同时又在此基础上增加了诸如黑松露、三色藜麦、金蒜牛肉、青柠三文鱼、姬松茸等，满足消费者的口味选择的同时，也增加不同的营养成分。
During this exhibition, Huangji showcased six types of soda crackers, all of which have zero added sucrose, zero trans fatty acids, and high dietary fiber content. In addition, products such as black truffles, three color quinoa, golden garlic beef, lime salmon, and shiitake mushrooms were added to meet consumers' taste preferences while also adding different nutritional components.
“新潮流”是刻入煌记品牌的DNA，公司一直不断探索新口味、新工艺、新品类、新模式，在这个市场永远保持新鲜感。煌记多款产品给予客商不同体验：咖啡香气爆棚的岩烧咖啡薄脆饼干；浓郁翻倍的榛子花生酱夹心薄饼干；外酥内松的黄油酥。多款产品吸引客商驻足交流。
The 'new trend' is engraved into the DNA of the Huangji brand. The company has been constantly exploring new flavors, processes, categories, and models to maintain freshness in this market. Huangji offers a variety of products to provide customers with different experiences: ROCK BAKING COFFEE CRISP BISCUIT with a strong coffee aroma; Rich and doubled HAZELNUT PEANUT BUTTER SANDWICH THIN BISCUIT; The BUTTER CRISP with crispy exterior and loose interior. Multiple products attract customers to stop and exchange ideas.
销售渠道多元，布局海外市场来自全球60多个国家和地区的客商，对煌记产品及团队表现出高度认可，并现场达成初步合作意向。煌记负责人表示：公司已在国内建立完善的线下销售网络，同沃尔玛、永辉等大型商超达成深度合作；另一方面，通过天猫、京东等主流电商平台，以及抖音、小红书等社交电商渠道，构建了完整的数字化营销矩阵。而在国际化布局方面，公司将凭借自身的品牌优势、产品特点和市场策略，通过深度本土化运营和精准营销，逐步完善海外市场，在这个激烈的市场竞争带来更多合作商机。
Customers from over 60 countries and regions around the world have shown high recognition of Huangji's products and team, and have reached preliminary cooperation intentions on site. The person in charge of Huangji said that the company has established a sound offline sales network in China and has reached deep cooperation with Wal Mart, Yonghui and other large supermarkets; On the other hand, through mainstream e-commerce platforms such as Tmall and JD, as well as social e-commerce channels such as Tiktok and Xiaohongshu, a complete digital marketing matrix has been built. In terms of international layout, the company will leverage its brand advantages, product features, and market strategies to gradually improve its overseas market through deep localization operations and precise marketing, bringing more business opportunities for cooperation in this fierce market competition.
本次马来西亚国际食品与饮料展览会SIAL，为煌记食品带来了许多市场启示，公司也将继续以研发创新与高效服务为品牌客户提供更具竞争力的产品与解决方案。
The Food and Drinks Malaysia by SIAL Network 2025 has brought many market insights to Huangji Food, and the company will continue to provide more competitive products and solutions for brand customers through research and development innovation and efficient services.
每一次亮相，都是新的起点， 煌记在持续前进的路上，期待与您再会！
Every appearance is a new starting point, and Huang Ji is on the road of continuous progress. Looking forward to seeing you again!
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